4Ps Marketing Mix Framework Article Discussion

 

 

Topic: Product (the first of 4Ps)

Following your review of the three articles below on the Marketing Mix and Product, share a 750-word synopsis of the product strategy and branding concepts discussed. Read each of these articles and write approximately 250 words on each as a synopsis of your reading. Keep the overarching theme, “Product Strategy and Branding,” in mind. Use subject headers that include the name of each of the three articles you are covering – for example – Article # 1 – The Elements of Value and provide your key learnings. Then the final and fourth subject header should be Conclusion. Wrap-up final thoughts here over the three articles…which did you enjoy the most. Cite a new Journal article on PRODUCT here as well.

1.Constantinides, E. (2006) The Marketing Mix Revisited: Towards the 21st Century Marketing, Journal of Marketing Management. doi.org/10.1362/026725706776861190

2.Almquist, E.; Senior, J.; & Bloch, N. (2016). The elements of value. Harvard Business Review, 94(9), 46-53.

3.Bergh, C. (2018). The CEO of Levi Strauss on leading an iconic brand back to growth. Harvard Business Review, 96(4), 33-39.

For each of your two replies, comment on the student’s NEW article that they used in at least 250 words. Why would that be an article that you would want to read more on? Add a new reference to support your comments.

*References must adhere to current APA format.