Sports Marketing project

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Your team will create a 6 month long comprehensive marketing plan for one of the new Summer Olympic sports working as a Sports Marketing firm called “Atlas Sports” (Slogan: “Homerun Marketing”), hired to create a marketing plan for USA softball summer Olympic sports and their organization. The focus should be on improving awareness since the competitive side and foundation rules of most of these sports is not widely known. The plan time frame is during the Games and concluding 5 months after the Games.

Below are some articles to help you learn about these sports and how they fit into the Olympics.

https://www.chattersource.com/article/new-sports-s…

https://www.cntraveler.com/story/the-5-new-olympic…

You will need to cover each bullet point:

  • Explain Plan details
  • Website and link to it (Don’t make the website)
  • Sponsorships (This can help: https://www.wikihow.com/Seek-Sponsorships )
  • Social Media
  • Integration of Integrated Marketing Communication (IMC)
  • Budget ($250,000 and Summer Olympics dates are July 26- August 11)
  • Creative Deliverables – Social Media Posts, Logo, Website, Business Cards
  • Measurement-Evaluation Strategy

 

 
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