Lululemon Industry Case Questions

Questions for Lululemon case:

Ques#1   A) Use the case data and information to identify consumer trends in Lululemon’s industry. 

                 B)Using the 2022 Consumer Trend report,  (the trend report is posted in the modules) identify at least 3  consumer trends relevant  to  Lululemon customers. Use case data and  information and the trend report for support.

Ques#2  As stated in the case, Lululemon is targeting 2 new consumer markets:  1) men and 2) the teen footwear market. Use case data and information to support Lululemon’s decision to target these new target markets. 

Ques #3 In addition to the new market development  growth strategy discussed in the case, which other growth strategies  would you recommend for Lululemon?  Use the product/market growth matrix and case data and information to make this strategic recommendation for growth.

Ques #4 What are Lululemon’s  sustainable competitive advantages? Use case data and information for support.