TEXT is Managerial Marketing By JAMES FINCH.
The Future of the New York Times
Read the article: The Future of the New York Times, Business Week, January 17, 2005, 64-72
Readership through circulation and news quality are key ingredients to profitability in the newspaper business industry. In a 2-3 page paper, examine what Arthur Sulzberger can do to revive the failing newspaper whose â€œfinancial performance is lagging â€œ. Can New York Times, with its journalistic pride compete with the digital media and still deliver the best news?
Paper must be in the correct APA writing style. Include a minimum of 2-3 resources; 1 resource must be peer reviewed.
pls include your references.