Ashford University Boston Beer Case Study

read the case study attached and write a two-page paper answering the following discussion questions:

Ques#1 A) Use the case data and information to identify consumer trends in Boston Beer’s consumer market.

B) Use the case data and information to identify industry trends in Boston Beer’s craft beer industry.

Ques #2 Identify the stage of the Product Life Cycle for the craft beer industry. Use case data and information for support.

Ques #3 Explain in detail, the significance of the Sam Adams seasonal beers to the marketing of the brand? Use case data and information in combination with the Sam Adams website ( (Links to an external site.)) for support.


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