assignment final business paper 10 pages minimum

  • Global Strategic Business Plan- 40% of grade

For this project, you will create a Global Strategic Business Plan that suggests a new country/market for an organization and its product/service line that is expanding internationally. In the report, you will endorse and a specific foreign market entry mode and defend your recommendation. (See below for paper outline.)

Use the following format as a template for your assignment:

  • Cover page
  • Table of Contents
  • Introduction
    • Description of organization
    • Description of product/service
    • Description of foreign market/country
  • Risk analysis of foreign country/market
    • Political risks
    • Cultural & ethical risks
    • Marketing risks
    • Supply Chain risks
    • SWOT (strengths, weaknesses, opportunities, threats) analysis of above risks.
  • Entry Strategy and Operations
    • Suggested Mode of entry for overseas market
    • Pros and cons of chosen entry strategy and its justification.
  • Conclusion

(Minimum 10 pages long – excluding cover and reference pages. 12-point Arial font, double spaced, default MS Word page borders in APA format).

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