1. The director of marketing in a global corporation wants to reallocate budgeted funds to allow exploration of three potential emerging markets. This will require a reduction in the funds allocated to marketing efforts of new and existing products. As the CEO of the company, would you support this shift? Why or why not?
2.The marketing strategies and business objectives of a multi-national company seem to align well, yet the company is still losing market share. As the CEO of the company, what conversations would you be having with the director of marketing? Why? Support your plan with relevant theories, models, or research.
NB: At least 2 references for each question.