“Modes of Market Entry” Please respond to the following:

  • Select a country and a product that you believe your company can market then formulate a competitive strategy using one of the four (4) modes of entry. 
  • Using the country and product above, you want to convince your management team of the opportunities of exporting the product to this country. Prepare a convincing speech regarding this opportunity to the management team. Be sure to address the potential successes and failures of others who have entered this market. Evaluate what you have learned about the market and determine if it is still a good idea.

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