Columbia Southern University XYZ Digital Marketing Plan Discussion


Digital Marketing Plan: Part I
Compile a digital marketing plan. As a reminder, a digital marketing plan is a document that shares the details for all of the planning for digital marketing campaigns and actions. You will take on the role of an entrepreneur of a new business startup of your choice.

For this assignment, your digital marketing plan should include the elements listed below.

Company Overview

Discuss your company’s business model, and relate it to the 7 Ps.

  • Discuss attraction, conversion, and brand loyalty in terms of your company’s digital marketing strategies.

Target Market Identification

  • Identify the company’s target market and their characteristics.
  • Situation and Competitive Analysis
  • Compile a SWOT (strengths, weaknesses, opportunities, and threats) analysis for a real company that would be a competitor of yours. Include a minimum of three points in each area.

Relate the SWOT analysis to the company’s marketing actions.

  • Tracking Measures
  • Determine ways to track your company’s key performance indicators (KPIs).

Discuss the value in tracking KPIs.


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