contents of annual reports
Discuss the following scenario: Staff members from the marketing department of your firm are doing a splendid job selling products to customers. Many of the customers are so pleased that they are also buying shares in the companyâ€™s stock, which means that they receive a copy of the firmâ€™s annual report. Unfortunately, questions sometimes arise that the marketing staff members are woefully inadequate at answering. Technical questions about the firmâ€™s financial condition and performance are referred to the chief financial officer, but the director of marketing has asked you to write a memo in which you explain the key elements in an annual report so that marketing representatives are better prepared to respond to questions of a more general nature.
For your initial post, write a clear, concise memo (no more than 250 words) that describes the contents of an annual report so marketing personnel can understand the basic requirements of an annual report. Reference this weekâ€™s readings and lecture to help organize and explain your thoughts. In addition, answer the following questions:
- Do you think all marketing staff members should be equipped to speak with the public about the firmâ€™s financial matters?
- What are some of the benefits of improving employee financial literacy?