In this assignment, you will create a plan for crisis communications in a hospital or health system environment. The following elements should be included in the plan:
Identify at least six potential crisis scenarios that could potentially occur in the healthcare environment. Outline the who, what, when, where, and how of these crisis situations. In the who, be sure to comment on the diverse audiences who are involved in and impacted by the crisis scenario.
Define who the key members of your crisis communication team will be.
After defining potential crises that can occur in the healthcare environment, create a table in a Word document to define the threat level of each scenario as low, moderate, or high risk.
Determine the frequency of updates that the crisis communication team will provide the key stakeholders involved in the issue. Also, define how the media will be handled during the scenario.
Write a key message holding statement for each scenario. These messages should be developed with the community stakeholders in mind and should be designed to reach a diverse audience. Be sure to articulate in your table the key audiences who will be targeted with specific messaging about the crisis.
Length: 2-3 pages, not including title and reference pages
Resources: Include a minimum of 3 scholarly resources to support your assignment.