CUNY BC Coca Cola Communication & Advertisement Presentation

Choose an International Brand The following elements should be present in your report by ( PowerPoint PPT )

(If some information is impossible to find please state this in the report)

1. Brief introduction and history of the brand.

2. How they operate internationally according to the EPRG Framework.

3. Their agency partners AOR (Creative & Media etc.) in the world.

4. Their current communication strategy and media platforms used.

5. Their WOW campaign(s), awards, and pioneering efforts if any.

Please use footnotes so as to keep the slides attractive and not too dense and at the same time to include a decent amount of information.


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