Define the core issue or issues involved in the case. What is Reed’s position in the Columbus market?
Case study essay with 1200 words
1) Define the core issue or issues involved in the case. What is Reed’s position in the Columbus market? (you may draw perceptual map).
2) Identify the alternatives (strategy or significant marketing action) decision-makers may select (at least three comprehensive alternatives).
3) Should Collins continue the dollar specials campaign? What adjustments, if any, to make to the current marketing and positions strategy?
4) Offer a thorough rationale of your recommended approach (the beset alternative) to addressing the case issue(s).
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