Discuss why you think the business is using the pricing strategy that you did.

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It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various different businesses and pricing strategies.

  • Match each business with the pricing strategy that you believe the business is using.
  • Discuss why you think the business is using the pricing strategy that you did.

Pricing Strategy

Penetration PricingPricing SkimmingPremium PricingCompetitive PricingEconomy PricingPromotional Pricing

Business

Bentley MotorsMotorolaKohl’sDish Network

 
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