FIN434 M2A2 – Business Models


Assignment 2: Business Models


This assignment invites an analysis of two alternative models: a purely profit-oriented model versus a triple bottom line model. The differences are based on the relative importance of the objectives for profits, planet, and people.


Taking the role of an educational consultant, prepare a presentation including speaker notes. In the presentation, outline two alternative business models using the specified example.


  • For the purely profit-motivated model, address the following:
    • Discuss the pressure exerted by the stock market on publicly traded companies as well as the structure of stock securities including voting rights.
    • Discuss how these influences would encourage a focus on pure profits and what that could mean for other stakeholders of the company.
  • For the alternative business model aligned with the needs of people and planet, address the following:
  • Compare the two models using the Coca-Cola HBC as an example.


Develop an eight- to ten-slide presentation in PowerPoint format. Apply APA standards for writing style to the speaker notes. Use the following file naming convention:


By Wednesday, September 21, 2016, deliver your assignment to the M2: Assignment 2 Dropbox.




Evaluated the impact of the stock market on organizational decision making in the purely profit-motivated business model.


Evaluated the impact of profit-driven organizational decision making on stakeholders.


Explained how a business model can be aligned to the needs of the people and the planet using the specified sustainability report.


Compared the two models using the specified example.


Developed a professional presentation using appropriate style, tone, audience, and word choice. APA standards were applied to speaker notes.







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