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Analyzing Buyer Behavior Simulation Summary

Resources: Internet, University Library, and the simulation, Analyzing Buyer Behavior, can be found on the student website at


Write a 1,050 to 1,400 word summary in which you address the following:


·         For each of the major phases in the simulation, briefly describe your decisions and results.


·         Discuss how the following consumer behavior concepts were applied in the simulation by answering the following questions:

o        What additional external factors or macro factors should be considered in your analysis of the simulation?

o        What additional social and cultural factors would you consider in this scenario?

o        How do you account for variations in different geographic regions—what do you really look for? Why is there a difference?

o        Considering the importance of keeping existing customers, what methods might be used to encourage loyalty among existing customers in a service business?

o        Cite the assigned reading and at least two outside references in your paper.

Format your summary consistent with APA guidelines.

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