intl bus

900 Words 3 References

Research a top multinational company in the world including its international strategy over the last 10 years. Using your research, write a report explaining its strategy, including a discussion of the following questions:

  • What sort of international orientation does it have?
  • Do you think it is ethno , poly , or geocentric?
  • What were the decision factors for the locations it chose to expand in?
  • Did it have the core capabilities to succeed in those markets?
    • Think about its objectives, how it chose its countries, what opportunities and constraints were apparent at the time, and what it needed to do to succeed in those markets.
  • Define what a value chain dispersal and integration strategy is, and then describe how the strategy is organized around it.
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