Management in International Business

400 Words


Define the following modes of entry into foreign markets:

  • Exporting
  • Countertrade
  • Switch trading
  • Counter purchase
  • Licensing, franchising
  • Collaboration
  • Strategic alliances
  • Equity joint ventures

Additionally, discuss the following:

  • Motives, advantages, and disadvantages of each term above
  • Overall control issues and risks
  • If you were an international clothing manufacturer who was looking to reduce costs and improve efficiencies, which do you think is the entry mode that promises the best success?
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