management paper 36
Company: Starbucks
Market: American
Problem: sales are stagnant
as revenue increases – same consumers buying drinks, competition among other brands
Strategy: introduce new products, pop up locations/events, cost efficiency (reduce cost to reduce price)
Issue Statement: state the problem occurring and how their current strategy is lacking
Analysis: analyzing potential solutions ***state the strategies here with research and reasoning behind each, brainstorming different options (research)
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- Solution 1: introduce new products
- Solution 2: Cost efficiency
- Solution 3: Pop up events
In this paper, please focus on two parts: issue statement and analysis
United States related problems of Starbucks:
https://www.restaurantbusinessonline.com/financing/why-starbucks-suddenly-struggling
https://www.businessinsider.com/starbucks-traffic-problem-not-yet-solved-2019-4
About starbucks plans to compete with Coffeehouse competition in US:
SWOT analysis of Starbucks:
https://bstrategyhub.com/swot-analysis-of-starbucks-starbucks-swot/
Possible topics to relate strategy back to:
- Porter’s five forces
- Mission and strategy
- Firm profitability
- Macro environment forces (global, sociocultural, demographic, technological, economic, political)
- Internal analysis
- The value chain
- Resources and capabilities
- SWOT analysis
- Competitive advantage
- Business strategy/corporate strategy/international strategy
Some related links:
United States related problems of Starbucks:
https://www.restaurantbusinessonline.com/financing/why-starbucks-suddenly-struggling
https://www.businessinsider.com/starbucks-traffic-problem-not-yet-solved-2019-4
About starbucks plans to compete with Coffeehouse competition in US:
SWOT analysis of Starbucks:
https://bstrategyhub.com/swot-analysis-of-starbucks-starbucks-swot/