Marketing Discussion

I’m working on a marketing discussion question and need guidance to help me learn.


1. Taking one of either product, price or promotion, articulate it in a global context stressing either an institution-based or resources-based view.

2. Describe how the fourth “P” (place) has evolved to be labeled as supply chain management and comment on the impact of current events that have disrupted much of the “just in time” management strategies common to global business.

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