500 words… Company is Bank of America…. product is checking accounts… only highlight selection…
Use the product and organization you identified in your Week 3 Strategy and Positioning Paper.
Write a 1,500 to 2,000 word paper that includes:
- A detailed description of the features of your product or service including how it solves the needs of your target market
- A description of how your marketing efforts will change with each phase in the product life cycle
- The packaging you will use for your product or service and how it will add value
- The appropriate pricing strategy for your product or service and the price you will set at launch
- The channels of distribution you will use to sell your product along with a description of how each channel partner will add value
Format your paper consistent with APA guidelines.