Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two.
Write a 750 to 1,050 word memo to your prospective business partners in which you complete the following:
- Describe the results of your competitive analysis.
- Explain the characteristics of the market niche to which the product or service will be targeted.
- Provide your recommendation of brand characteristics that will support the total product’s value.
- Specify the overall value proposition of the total product
- Recommend unique product characteristics that will appeal to the targeted market niche.
Format your paper consistent with APA guidelines.
Week two assignment is attached