Imagine the CEO of Disney, Bob Chapek, comes to you with a challenge: in a post-pandemic world, Disney wants to manage its risk by diversifying its business. In particular, they are coming to realize that they cannot rely as much on vacations and theme parks for revenue.
Decide whether Disney should expand the breadth or depth of its product line. Does Disney need to launch a new product? If so, what should it be?
Make a case to the CEO about why your recommendation will be successful in bringing in more revenue for the company.