Purdue Global Unit 4 Performance Indicators Associated with Digital Marketing PPT

MT357-2: Describe key terms and key performance indicators associated with digital marketing.

Before beginning this assignment, complete the following learning activity which focuses on the power of innovative thinking to prepare your competency in becoming a more effective manager. Be sure to refer to the readings in this unit to assist you in this area.

Learning Activity

Assignment

You have recently been asked to be a guest speaker at a small business development conference. Your main audience are business owners who would like to incorporate digital marketing into their business. The topic of the presentation is “An Introduction to Digital Marketing.” Your main task is to describe key factors associated with digital marketing. Provide specific examples of each term so your audience can understand each concept.

In this assignment, you will complete a 15 slides PowerPoint® narrated presentation describing the following digital marketing terms:

Unit 3 Assignment: Part 1 – (completed in Unit 3)

Marketing – Define and describe at least six (6) key marketing terms associated with digital marketing. Include terms like digital marketing, affiliate marketing, content marketing, customer relationship management, influencers, and search engine marketing.

Legal – Define and describe at least five (5) legal terms that are associated with digital marketing. Include terms like copyright statement, terms and conditions, privacy statements, disclaimers, and use of cookies.

Unit 4 Assignment: Part 2 – (complete in Unit 4)

Measurability and Performance – Define and describe at least six (6) key measurability and performance terms associated with digital marketing. Include terms like key performance indicators, net promoter score, cost per click, click-through rate, cost per impression, and return on investment.

Promotion – Define and describe at least four (4) promotional terms that are associated with digital marketing. Include terms like organic results, paid advertising, ad server, and banner promotions.

Internet – Defines and describes at least six (6) key Internet terms associated with digital marketing. Include terms like search engine optimization, domain name, extranet, heading tags, metatags, and spiders.

In addition to describing each term, provide a specific example for each term and discuss why each term is significant to digital marketing. Please use scholarly sources to support your work.

• Your presentation must include the following:
• Speak loudly enough to be heard; varying voice pitch and volume to ensure audience interest and attention.