Rutgers Business School Royal Canin Campaign Analysis

Question Description

I’m working on a marketing multi-part question and need an explanation and answer to help me learn.


1. What role did data play in the planning and execution of the Royal Canin campaign?

2. Why was it so important for Royal Canin to continuously monitor the campaign results and

update their CRM database?

3. What beneficial effects did the data generated by the Royal Canin campaign have on the

running of the business overall?


Page 55.


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