Select one element of the Marketing mix and discuss how marketing research could help that area.

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Select one element of the Marketing mix and discuss how marketing research could help that area.

350 words, citations and references plz.

For reference ISBN: 978-87-7681-643-8

The Marketing Mix

Lesson Objectives

By the end of this lesson, students should be able to:

  • Be familiar with the various approaches to Marketing Strategy
  • Be able to create and implement a Strategic Marketing Plan
  • Have a working knowledge of Product, Place, Price and Promotion Strategies
  • Understand the relationship between Marketing and other functional areas
 
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