Social Media Marketing in Saudi Arabia Discussion




Write a report discussing the following points:
1. Two of the most creative/successful social media marketing campaigns in Saudi

Arabia (In 2021-2022). For each campaign:
? Give the reasons behind their success?
?What is the added value of this marketing campaign for the


2. Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign:

? Why did the social media marketing campaign fail? ? And what can we learn from them?


? For each case, provide the following information: Company Name, Campaign Name and Social media platforms used.

? Examples can be a profit or non-profit organization.


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