Strategic and business plans are both vital parts of an organization’s success. These two key types of plans differ greatly. As a healthcare professional it is important to understand the difference between the two.
Conduct additional research to gather sufficient information to justify/support your responses.Assigment Expectation
- Support your report with peer-reviewed articles, with 2–3 references. Use the following link for additional information on how to recognize peer-reviewed journals: http://www.angelo.edu/services/library/handouts/peerrev.php
Chapter 15 – file attached
Anwar, R. & Capko, J. (2001). Nine steps to a strategic marketing plan. Family Practice Management, 8(10), 39-43. Retrieved from https://www.aafp.org/fpm/2001/1100/p39.html
Becker’s Hospital Review. (2014). 5 tips for successful marketing strategies for healthcare organizations. Retrieved from https://www.beckershospitalreview.com/hospital-management-administration/5-tips-for-successful-marketing-strategies-for-healthcare-organizations.html
Smith, C. (n.d.). Differences between business plan & strategic plan. Retrieved from https://smallbusiness.chron.com/differences-between-business-planning-corporate-planning-882.html
Strata Decision Technology. (2018, December 1). Why strategic planning is important in healthcare. https://www.stratadecision.com/blog/why-strategic-planning-is-important-in-healthcare/