Telemedicine Services for Mental Health of California Discussion

Strategic and business plans are both vital parts of an organization’s success. These two key types of plans differ greatly. As a healthcare professional it is important to understand the difference between the two.

Conduct additional research to gather sufficient information to justify/support your responses.Assigment Expectation

  1. Support your report with peer-reviewed articles, with 2–3 references. Use the following link for additional information on how to recognize peer-reviewed journals:

Reading Requirement:

Chapter 15 – file attached

Anwar, R. & Capko, J. (2001). Nine steps to a strategic marketing plan. Family Practice Management, 8(10), 39-43. Retrieved from

Becker’s Hospital Review. (2014). 5 tips for successful marketing strategies for healthcare organizations. Retrieved from

Smith, C. (n.d.). Differences between business plan & strategic plan. Retrieved from

Strata Decision Technology. (2018, December 1). Why strategic planning is important in healthcare.


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