TU Hedonic Shopping Motive Discussion

Chapter 10 covers the buying experience. OBJECTIVE 10.2 is devoted to influences on a purchase decision. This includes mood, hedonic shopping motives, e-commerce, retailing as theater, store image, and atmospherics.

Select one of the categories listed above. Describe a specific example of how an element or elements of the category has affected your buying decision. First, you will need to explain the element and then apply the experience directly to the element. The more detail you provide will make it easier for your classmates to comment on your post. You will need to support your comments with an outside source. The textbook, Wikipedia, and dictionaries are not to be used to support your comments.

 

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