UT Marketing Discussion

Getting Information Exercise

Review the UTISC Prospect Profiles Case document (pp. 1-6) and associated product weblinks (embedded in the case doc).  These documents can be found in this week’s Bb folder.

Review the product information websites and videos (see links on pg. 6)

Assume you are meeting with Production Engineer, Arden Liska (see pg. 6)

For each of the following question types, list 3 questions that you will ask to demonstrate the SPIN model of information gathering (questioning):

Situation Questions (asks/confirms background and facts of the current situation)

Problem Question (asks about problems, difficulties, or opportunitys of the current situation)

Implication Questions (asks about the consequences or effects of the problems identified in #2)

Need Payoff Questions (asks for commitment to action or agreement on the value of usefulness of a potential solution)

  • How will you use the information you gathered from 1-4 above to provide a compelling reason for the customer to recommend your solution?


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