For this assignment, you will use the brand RHONE
After reviewing all of the materials for this week, create your infographic using the following steps. A complete assignment will include a written justification, graphic and reference for your brand data. Note: You will utilize the templates listed in step 4 to add graphics to and layout your infographic, so design skills are not necessary for this assignment.
- Research a topic for your brand that could benefit from the use of an infographic. Describe briefly in 1-2 sentences why you have chosen this topic â€“ include the brand argument that will be supported by the data in your graphic. (Note this should be a new graphic, not a redesign of something that already exists). Remember, the overall goal is to communicate your brand’s authenticity and improve transparency.
- Describe your brand touchpoint – where will your graphic reach or touch the consumer? (See Chapter 9). Justify your selection, describing the data, consumer insight and communication role it will serve (1-2 paragraphs).
- Determine which type of infographic is the best fit for your data â€“ provide a 1-2 sentence justification.
- Choose a design for your infographic assignment from one of the Hubspot templates provided. Describe why you chose this template â€“ how is it a better choice that the others available? (1-2 sentences).
- Edit your template to include your data and appropriate brand colors.
- Add your infographic to the bottom of your Word document assignment and submit the assignment as one file.
Completed assignments should be 3 pages â€“ one page of written content, one page for your infographic and a Works Cited including the reference for your brand information added as the 3rd (last) page.