case analysis 364

Lady Gaga (topic) … I will provide a file containing this case, please read and write the analysis.（page105–132）

analysis should include:

1. a company SWOT analysis

2. a clearly identified central strategic issue(s) facing the company. Remember to focus on marketing strategy and not the immediate short term problems that might be presented by the case writer. This section should not be more than two or three sentences long.

APA style

 

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