Company Profiles – New Products

Research each of your companies to see if they have new products in the works. 

In addition to describing this new item, indicate whether the product represents:

(a) a new-to-the-world product (10% of all new products introduced each year)

(b) a new product line (20% of all new products)

(c) an addition to existing product lines (26% of all new products)

(d) an improvement or revision of existing products (26% of all new products)

(e) a repositioned product (7% of all new products)

(f) a lower-cost product (account for about 11% of all new products)

Find out why the company decided to develop this product and any information about how it was developed.  In a powerpoint, show a picture of the product, links to videos or other promotion including press releases.  How will the product be distributed?  Where will it be introduced?  What is the target audience? 

companies are GMC and Ford.