eBusiness eCommerece

Key Assignment 20-25 pages

Data management involves the activities related to managing all of the data used for making effective decisions in an organization.

Write a data management plan of 2–3 pages for the hypothetical or existing retail company’s case study that includes the following:

• Description of all data and information that will be collected
• Description of how the data and information will be used to support the e-commerce goals and objectives of the organization
• Policies and procedures that will be used to protect consumer information

Add this to the data management plan section of your e-commerce business plan.

Be sure to cite your sources using APA style.

Final checklist

You were asked to develop an e-commerce business plan for a local company that seeks to offer its products for sale online. The retail company should be a hypothetical example of your choice or an existing company. The products they sell online will be procured from various suppliers.

Part 1

Tasks (objectives) include the following:

• Executive summary (2-3 pages)
  • Mission statement
  • Descriptive company summary
  • Description of the business model
  • Description of stakeholders
• Supply chain management plan (2-3 pages)
  • Description of the supply chain management system
  • Flowchart of the product procurement process (product flow)
  • Description of the activities used to coordinate key players in the product procurement process
  • Description of how information flows throughout the supply chain
  • Description of how finances flow throughout the supply chain
• Customer relationship management plan (2-3 pages)
  • Description of general customer touch points (customer interaction)
  • Description of the customer profile, specifying what customer data will be collected and stored
  • Description of how customer satisfaction will be defined and measured
• Internet branding and marketing plan (2-3 pages)
  • Market analysis summary
  • Brand strategy
  • Customer engagement plan
  • Description of various technologies that were used
  • Recency, frequency, monetary (RFM) analysis of customers that will be used to customize promotional marketing campaigns

Part 2

Tasks (objectives ) include the following:

• Data and information management plan (2-3 pages)
  • Description of all data and information that will be collected
  • Description of how the data and information will be used to support the e-commerce goals and objectives of the organization
  • Include the policies and procedures that will be used to protect consumer information