Assignment

1. The director of marketing in a global corporation wants to reallocate budgeted funds to allow exploration of three potential emerging markets. This will require a reduction in the funds allocated to marketing efforts of new and existing products. As the CEO of the company, would you support this shift? Why or why not?

2.The marketing strategies and business objectives of a multi-national company seem to align well, yet the company is still losing market share. As the CEO of the company, what conversations would you be having with the director of marketing? Why? Support your plan with relevant theories, models, or research.

NB: At least 2 references for each question.

 
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Assignment

1. How does resource allocation differ between a clearly sustainable organization and one whose sustainability is questionable? Support your view.

2.Does sustainability exist as a discrete point of achievement or along a continuum of achievement? Explain. How does your view in this regard influence your selection of business strategies? Explain. Provide relevant research support for your ideas.

NB: 2 references for each question.

 
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Assignment

1. Managing competitive advantage calls for adapting to and implementing new technologies. However, the modern world is flooded with emerging technologies that may or may not be advantageous to a given business. How do business leaders differentiate legitimate technologies that will fuel the competitive advantage of the business from “fad” technologies that may actually stifle competitive advantage? Explain. Can similar logic and problem solving processes be applied to differentiating among other fads and trends relevant to the business? Why or why not? Support your view with relevant research.

2.Is it more difficult to retain competitive advantage than to gain it initially? Support your view with relevant research.

 
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Assignment

1. What organizational structures do you believe are most viable for a large multi-national or global organization? Why? Are there philosophic differences between these structures and those appropriate to smaller organizations? Explain.

2. Can a large multi-national or global organization sustain effective operation with a “flat” organizational structure? Why or why not?

 
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Assignment

1. Is there always a positive correlation between sales volume and overall profitability? If so, why is managing profitability often challenging? If not, how do business leaders mitigate the effects of a negative correlation? Support your view with relevant research.

2. As business volume increases, must the selection of management techniques vary from those used in businesses with smaller volumes? Why or why not? How do business leaders determine whether a management technique is appropriate for a given business volume? Explain.

Please 2 sources for each question.

 
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Assignment

Question 1.
Review the provided correlation and comparison file and look at the columns “Age” and “Salary.” For a comparative design, provide the problem statement, purpose statement, and the research questions/hypotheses based on these data.

Question 2.
Looking at the same file in Topic 7 DQ 1, after you defined the problem and purpose statement, what would be the sample strategy and how you would calculate the sample size?

 
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Assignment

1. Review the provided correlation and comparison file and look at the columns “Age” and “Salary.” For a correlational design, provide the problem statement, purpose statement, and the research questions/hypotheses based on these data.

2. Looking at the same file from Topic 6 DQ 1, after you defined the problem and purpose statement, what would be the sample strategy and how you would calculate the sample size?

 
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Assignment

Identify two variables that you will measure in your proposed quantitative study. What are the conceptual, operational, and measurement level of the variables?

 
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