For ‘Innocent’ I need to make three information sheets on three of their products and describe the segmentation methods used…
For ‘Innocent’ I need to make three information sheets on three of their products and describe the segmentation methods used e.g. Behavioural – beliefs or lifestyle, Demographic – Age, Gender, Ethnicity, Geographical location of the customer, Socio-cultural – Income level, Occupation, Class.
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