Internationalization of retailing in the clothing industry: Case study of H&M
Methodology of H&M internationalization
Research purpose
Research approach
Research strategy
Case study design
Data collection method
Sample selection
Data analysis
ANALYSIS
Internalization of H&M
Choice of International markets
International entry market strategy: Brazil and China
Expansion strategy
Why do clothing retail companies enter international markets?
How do clothing retail companies select their foreign market?
How H&M choose its entry into foreign market?
How can the expansion strategies of clothing retailers companies in foreign market can be described?
Implications for management
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