What are the pros, cons, and risks associated with Nike’s core marketing strategy?
Evaluate the case, (Attached) and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.
Option 1: Nike (pp. 30–31) All four question must be answered
- How has the industry in which Nike resides been doing over the last 5 years?
- What are the pros, cons, and risks associated with Nike’s core marketing strategy? How have they managed to develop a strong customer relationship with their target market?
- Who are the top three competitors of Nike, and what are their advantages/disadvantages with respect to their product/service development?
- Looking at the competitors you discussed in question #3, what would you recommend as being the next steps for these competitors and, subsequently, the next steps for Nike to combat these competitors?
In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.) [VitalSource Bookshelf version]. Upper Saddle River, NJ: Pearson. Retrieved from https://online.vitalsource.com/#/books/9781323591512
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