What is/are the source/s of Sustainable Competitive Advantage that Kola Real/Big Cola has in Mexico? Explain
you need to read the case attached below: KOLA REAL. and Answer the following questions in 3-4 paragraphs. you can’t use any other references from other web or book or aticles. the only reference you can make, should be from case itself and the book i will send to you, because you need knowledge from book to answer these questions as well
- What is/are the source/s of Sustainable Competitive Advantage that Kola Real/Big Cola has in Mexico? Explain.
- Which strategy/ies from the international products/communication matrix (e.g., straight product extension, product adaptation, etc.) did Kola Real/Big Cola use when entering Mexico? Why do you think the company decided to implement that strategy/ies?
- What types of pricing strategies did the company use in Peru and Mexico? (e.g., High-Low pricing, market penetration pricing, EDLP, etc.) Did they use any illegal pricing methods, in your opinion?
- Imagine Kola Real/Big Cola was going to enter Guatemala next. Give a short example of an activity the company could do in each of the following areas: Sales promotion, public relations, personal selling.
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