Pricing Strategy Marketing Paper
- Assignment 1: Pricing StrategyDue Week 4 and worth 216 pointsImagine that you work for a pricing strategy consulting business. Select a business to be your next client. Think of a scenario that would result in your client seeking advice from your consulting business. You will use this same business / client for Assignment 2.InstructionsDevelop a report about your client for your boss (two to four pages recommended) that includes the following components:Company Description
- Describe the company, the products it makes or services it provides, and the problem(s) or issue(s) that the company is facing related to its pricing strategy.
- Pricing Strategies
- Evaluate the pricing strategies relative to the product life cycle for your client’s three top-selling products.
- Summarize the critical factors (e.g., technology, regulation, market information, and consumer preferences) that affect your client’s pricing decisions.
- Describe the impact value has on the company’s pricing strategy and profitability, and the importance of market segmentation.
- Determine the effectiveness or ineffectiveness of your client’s price and value communication strategies.
- Evaluate the pricing strategies relative to the product life cycle for your client’s three top-selling products.
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