Marketing Apple Video Advertisement Question
Select a product advertisement. Must be for an actual product – NO parodies. To better understand the current status of advertising, your selected product advertisement is to be produced no earlier than 2015. Select a product advertisement (no longer than 2 minutes) that you find on YouTube. Describe in detail the elements/techniques from Chapter 8 that are used in the advertisement. Include a list of the elements, how they are used, and what they provide to the advertisement.
Provide detailed answers to the following questions. When you submit the assignment, present the question and then your answer.
- What is the product, and how is it presented?
- Who is in the advertisement? What are the actors wearing? Why are they wearing it?
- Where is the advertisement set? Why here?
- Describe in detail what is included in the advertisement. For example, if it is a restaurant, what elements do you see?
- When is the advertisement set and why? Time of day? Seasonal?
- How does the advertisement use sound? Identify any music used (genre, title, artist, etc.). Why was it used?
- How does the advertisement use color? Why these choices?
- What emotions is the advertisement seeking to evoke? Was it successful?
- Include other observations you have about the advertisement.
- Would the commercial be as effective if one major change was made (e.g., change in location, change in music, change in the main character)?
For more details, please follow the documents I uploaded. Please be sure to refer to the handout of ch8 my uploaded to answer questions.
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