MKT 257 Paid and Earned Strategy Discussion Paper
- Paid/Earned Strategy
Students will create a strategy to help a locally-owned business (MUST BE A U.S. ONE) utilize paid/earned media via social media channels. 25 points.
(NOTE: PLEASE DO IT ON THE COMPANY ‘AMERICAN GREETINGS’. THE REASON FOR THIS IS THAT I PREVIOUSLY WORKED ON A ‘SOCIAL MEDIA STRATEGY DEVELOPMENT’ FOR IT. I AM ATTACHING THAT WORK BELOW JUST SO THAT YOU CAN USE IT AS A REFERENCE.)
The Paid/Earned Strategy must include a quick audit, and SMART goals, SWOT, a target audience assessment, and budget toward paid and strategy for earned. Here is a good slidedeck from Hootsuite. Please look at it as an “example” or worksheet and template.
Remember you can review the work I attaching to you: ‘Social Media Strategy Development’, as a way for you to understand more about the company and the previous assignment I completed related to it (which as I already said, is the ‘Social Media Strategy Development’). I believe it could be very beneficial for you prior to working on this ‘Paid/Earned Strategy’ activity.
- Snapchat Ads Certification
Students that upload their Snapchat certification will earn 20 points.
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