Marketing Strategy Essay

Firm Application Paper for the brand GLOSSIER https://www.glossier.com

Analyze the marketing mix and make specific recommendations to improve the execution of the marketing strategy.

Analyze the company instead of describing it

build a case about the company using basic marketing concepts that leads into 2/3 recommendations that can help improve the company (hypothetically)

Minimum of five pages ( six pages with references)

Write the paper as if it is being presented to the Chief Marketing Officer of the firm. As such, make sure it is well written, visually engaging, relevant to the Key Performance Indicators (KPIs) and succinct.

ON YOUR PAPER, YOU ARE REQUIRED TO USE THE DEFINED HEADERS FOR EACH SECTION.

Definition of the Strategy: The strategy elements are clearly articulated and reflect application of material in course material and/or The Organic Growth Model. Consider the following: target market, strategy, source of sustainable competitive advantage and the articulation of the customer value proposition in the marketing strategy. Cite the specific strategy being employed. This can be done by referring to the Porter Generic Model or the Organic Growth Playbook. Be explicit about your marketing strategy.

Analysis of Marketing Mix: A logical analysis of the product/service/experience (customer value proposition), place (convenience), price (cost) and promotion (communication) execution of the defined strategy is presented. How does what is being done now align with the effective execution of the marketing strategy?