Target Market for Electric Ford Vehicles Paper

Directions: In this assignment your team will collaborate on determining the segment of the population you will consider as your target market for the new product(the electric ford vehicle) you are introducing as part of your marketing strategy plan project. Using the marketing tools you’ve read about segmentation, respond to the following questions when designing your target market segment. Cite and list any sources( peer reviewed references/minimum 3)using APA format in text and references

What will be the costs to you to implement your IMC( Integrated marketing communications)? 1 page

What is the scheduling for your communications pieces (assuming your product will enter the marketplace eight months from the beginning of this course/ 19 Jan 22)?. 1 page

-Apart from the text, use at least two peer reviewed sources found on your own to support your approach.

Book used for class- A Preface to Marketing Management

Fifteenth Edition

J. Paul Peter

University of Wisconsin–Madison

James H. Donnelly Jr.

Gatton College of Business and Economics University of Kentucky

 

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