MAR 3322 RC Marketing Law and Ethics Paper
I’m working on a marketing presentation and need an explanation and answer to help me learn.
1. Conduct research to address the following:
a.) Discuss the difference between legal and ethical issues in marketing.
b.)Share two examples of companies that have made legal or ethical mistakes related to the marketing of their products and the consequences of those mistakes.
c.) Explain why companies should be concerned with law and ethics in marketing.