Public Relations Marketing PR Industry Analysis

The PR industry is evolving and the line between PR & Marketing remains gray at best. As we heard from Simon Sinek, people don’t buy what you do (marketing), they buy why you do it (communicating mission & values – PR). Now, think about how the PR industry is evolving and research how strategy has to adapt in order to keep PR in a position of leading conversations and not deferring to Marketing.

Marketing frequently has the bigger budget, more staff,  and ‘fun toys’ like sponsorship benefits, tickets, etc. as a result of ad buys or marketing partnerships, and it is easier to measure ROI as we have talked about – but we know how important trust, credibility, reputation, and relationships are – which fall under the auspices of PR. We don’t want PR to just be seen as the clean-up crew after a crisis, we want to know they are making sure those kind of incidents don’t happen in the first place.

Think about the roles and responsibilities, importance of research, and stakeholder interactions, and complete the following:

Part I: Find two articles (Journal articles preferred, or at least from an edited source) that discuss the trend of PR evolving or gaining power and credibility and shifting away from IMC/Marketing to identify changes in PR industry standards. It may be easier if you pick a specific sector upon which to focus (finance, sports, fashion, etc.) Discuss the best practices suggested or further research that should be done.

Part II: Provide a specific set of recommendations for current or aspiring PR practitioners to stay up to date in both theory and practice to be able to best adapt to these changes.

Submission process: Submit Part I & II combined in a single Word document. This should be detailed and thoughtful, but not exhaustive, about 3-4 pages. You do not need to submit a cover page with your assignments.

 

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