Ashford University Amazon Case Study

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I’m working on a marketing question and need an explanation and answer to help me learn.

 

Ques #1) Using the 2022 Consumer Trend report, (the trend report is posted in the modules),  identify  the consumer trends that are most relevant  to Amazon shoppers. Use case data and information in combination with the trend report for support.

Ques #2) Identify the sustainable competitive advantage (s) for Amazon Prime subscription service.   Use case data and information for support.

Ques #3) Using the product/market growth matrix, make a strategic recommendation for growth of Amazon Prime. Use case data and information for support. 

 

 
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