Innovative Company Marketing Essay

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An innovative company is one that doesn’t fight change but actively embraces it and seeks it out in an effort to improve the quality of both the products and services they provide to their clients and consumers. Innovation has always been essential to an organization’s ability to delivery peer-beating results. At the same time, the drivers of innovation success have shifted as technologies have evolved and economic environments have cycled. (BCG, 2021).

Forbes and Visual Capitalist have issued lists of the world’s most innovative companies. Please check their websites, and choose any of the listed companies, and state three examples of what these companies did to be innovative.

https://www.visualcapitalist.com/ranked-the-most-innovative-companies-in-2021/

https://www.bcg.com/publications/most-innovative-companies-historical-rankings

I have chosen (IBM and TESLA)

 
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