Marketing Strategy Questions
1.Pretend you are the Marketing Manager for School and have hired a new marketing strategist to work for you. Write a new employees’ training/orientation script that explains marketing strategy, and what makes a good marketing strategy. Use School to present examples of the elements identified.
2. The First Principles Approach to marketing strategy is NOT the only approach. Explain this particular approach, giving details; and explain why this approach is importantly vital in today’s business environment.
3. Describe at least four sources of customer dynamics within the automobile industry using specific examples for each, and explain how these changes may have been managed.
4. Using Coca-Cola as your example, describe in detail the key outputs in solving for customer differences giving examples for each output. And explain how the outputs are interrelated.
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