how to improve your digital business
Question-1 (250 words) – 5 Marks
The goal of this activity is to understand how to improve your digital business thanks to a market research conducted through Google Trends. You have to find out the 3 next questions:
- Imagine you are the Internationalization director of a hotel franchise. You
- have to choose which 3 Emirates to invest based on search intent
- Imagine you own a Hotel in Dubai that is a “luxury hotel” and at the same time is a hotel that is by the beach (“beach hotel”). Which of the two terms you would highlight in your communication based on search intent.
- Can you take any other insights exploring “hotel” search intent in UAE
Question -2 (250 words) – 5 Marks
You work for a Car Rental Company (Ex: Sixt) and your company is about to start offering car rentals in a new area big city that is full of corporate offices from different companies. So far there is no other competitor on the area.
You have to create a Google Ads Campaign to promote that.
List out at least 4 elements of the landing page and which is the goal of each element.